You can protect your brand and defend it from infringement without a solicitor and save yourself a fortune in legal fees!
Most entrepreneurs think that developing the perfect brand is a purely creative process. Getting a lawyer involved is the last thing on their mind because they think lawyers are expensive, slow and just tell people what they can’t do!
So, what happens?
They invest a huge amount of time, effort and money designing a logo, thinking of a memorable name and coming up with a catchy slogan that reflects everything their business stands for. Then, at the last minute, they call their lawyer hoping they can trade mark it.
But what if they can’t?
What if it doesn’t comply with the strict rules of what can be trade marked?
What if someone else is already using their perfect brand or even just something similar to it?
What do they do?
What would you do?
Would you go back to the drawing board, putting all your plans on hold while you go through the whole process again?
Or do you take a gamble and use it anyway, risking everything over whether or not you will get caught?
You don’t need to do either ...